Apr 22, 2008

Natasha Bedingfield goes mobile with Verizon Wireless

The UK’s biggest female star, Natasha Bedingfield, is launching her first-ever headlining U.S. tour with a 20-city schedule that kicks off in Myrtle Beach, S.C., on May 21. The British songstress, whose albums have sold in excess of 6 million worldwide, has joined forces with Verizon Wireless to further connect with fans via mobile technology. Bedingfield, whose “Unwritten” was the first single by a British female to hit No. 1 on the U.S. Billboard pop chart in 19 years, has long made female independence and inspiration the subject of her songs. Her tour includes support from two strong female acts, the Veronicas and Kate Voegele. Tickets for Natasha Bedingfield’s Verizon VIP Tour are on sale at its website. In addition, lucky Verizon Wireless customers who download Natsaha’s content via their V CAST-enabled handsets will have a chance to win a pair of tickets sent directly to their phones.

“Nothing is more exciting than taking it to the stage and performing my songs live,” Natasha Bedingfield says. “Having toured around the world, I couldn't be more thrilled to finally be embarking on my first tour of the U.S. with Verizon, who is always at the forefront of mobile technology and great new music. It’s going to be a wicked summer run.”

“This is a tour that spotlights smart, strong young artists doing what they do best,” says Ed Ruth, director of digital music for Verizon. “Natasha Bedingfield, the Veronicas and Kate Voegele are representatives of a new generation of talented female artists speaking out on what’s important to them, and mobile technology is a big part of that movement. Verizon Wireless delivers the opportunity for all three artists to interact directly with fans, who can download their music, get tickets to the show and create an on-going dialogue with both before and after their performance.”

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