Mobile gaming is an INR 2.8 billion market and is expected to grow at a CAGR of 45 percent to reach INR 17.4 billion by 2015, according to FICCI-KPMG Indian Media and Entertainment Industry Report 2011. With mobile phones becoming increasingly popular in India, mobile gaming is expected to bring in large traction from the youth.
Priced at only Rs. 2361 (MRP),MAXX GLO MX388 comes with a free 2 GB memory card, and is JAVA enabled, with Bluetooth, FM Radio and MP3/MP4 player, making it a feature-rich yet affordable for the aspiring youth of India. MAXX GLO MX388 is packed with games across categories like action, racing, puzzles, adventure, fighting, shooting and sporting. Some of the games preloaded are Super Mario, Pacman, Race, Trojan, Battle City, etc.
Realizing the need to reach out to the youth, Ajjay Agarwal, Chairman & Managing Director, MAXX Group says, “Gaming has developed at a rapid rate in India and we expect significant growth in the coming years. The tech-savvy Indian youth are now demanding entertainment at their fingertips even when on the move. We would like to take advantage of this trend by reaching out to the Indian youth with yet another cost-effective mobile phone that promises to satisfy their craving for mobile gaming.”
MAXX GLO MX388 will be made available in Mumbai first, followed by other cities in India through MAXX Mobiles’ widespread distribution network. MAXX has its presence in about 25,000 retailers across India through its strong dealer distribution network supported by more than 500 after sales service centers. The modern retail outlets through which MAXX sells its brand of mobile phones and accessories include Planet M, Tata Croma, Hyper City, Star Bazar, Mobile & Gadgets, Indian Naval Canteen, Kings Electronics, Hotspot, Reliance Web World and NEXT electronics.
The features of MAXX GLO MX388 are as below:
* 250 preloaded game
* Dedicated gaming buttons
* 3 changeable A-cover shell
* Camera: 1.3 MP
* 800 mAh battery
* Expandable memory upto 8GB
* MP3/MP4 player
* FM Radio
* Bluetooth
* JAVA enabled
* Free 2 GB memory card
“MAXX mobile phones have always been known for being value-for-money. We never cease to innovate for our customers basis their needs,” concludes Ajjay Agarwal, Chairman & Managing Director, MAXX Group, “MAXX Mobiles aims to be recognized as a brand that personifies not only quality at affordable prices, but also as a strong service backup. Currently, MAXX has a strong network of service centers already operational across India to ensure every customer gets the best service.”
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