Intex Technologies to initiate it’s biggest-ever caravan campaign termed 'Intex Mobiles on Wheels'. Intel Technologies has come to a decision to take a big jump forward reaching out to handset consumers and channel partners.
The 26 Intex branded vans will pass through 14 states and 400 towns, over a period of two months and will trip the admired mobile phone markets in the region. The vans will cover Uttar Pradesh, Uttarakhand, Punjab and Haryana, West Bengal, Bihar and Jharkhand, Maharashtra, Gujarat, Madhya Pradesh, and Tamil Nadu, Karnataka, Kerala and Andhra Pradesh.
The team on the caravans will encourage brand consciousness amongst possible users and channel partners, present them hands-on experience and will also try to build rapport through dissemination of information by means of various collateral like leaflets, posters, balloons, key-chains, etc. Intex will also promote their new mobile phones through this activity.
Mr.Shailendra Jha, DGM-Telecom, Intex Technologies, shared "It is our biggest BTL (Below the Line) campaign ever. The activity is focused on stimulating secondary & tertiary sales and to explore new business associates to enhance the reach of Intex Mobile
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